Codes and Conventions of chosen medium

Here I will list the typical codes and conventions of Music Videos and briefly outline how I will comply to these rules and where I will break them for effect.

Conventions

When viewing a Music Video the audience have expectations of what to expect due to conventional features used throughout most music videos they have seen before. Conventions are what people expect to see when viewing a media construct. Typical conventions of Music Videos can be separated into different groups:

Camera shots and style- Conventional camera shots used in Music Videos are different from those expected from Movies or other visual filming. In movies, for example, an establishing shot is usually always used in order to convey a sense of setting and place. In contrast, music videos rarely ever use this shot type as they tend to jump straight into the 'action' of the video and do not portray setting in such an obvious way. Mise-en scene, such as props, are relied on in order to show where the characters may be and why they are there. Music videos conventionally begin with the singer, band or central character of the video. This shows that they are the central focus of the video. Close-up shots are usually used to create setting and meaning. Often simple props are used and shown in the form of a close-up, such as a flower to symbolise love or a persons feet to create a sense of importance in the person who we are following. The camera shots are

Conventionally, music videos are around 3-5 minutes long and often follow a story that portrays the meaning of the song played. For example, Nickelback's song 'Someday' begins with a couple arguing, (without spoken dialogue as not to interfere with the song,) and ends with the deaths of both people after following a short extract of their lives. This ensures characterisation and creates an emotional response in the viewers and is typical of a song relating to love and loss.

Another convention of a music video is that it appeals to its intended music genre audience.

Text is also conventionally shown on the screen at the start of the video entitling the songs name, band name and date of production (often showing the institution name as well).

I will comply to most conventions of a typical music video.
For example, the video follows a narrative and the song will play in the background.
The video will have one central figure, (a member of the band) and will portray a scenario in which she is involved in.
I will break typical expected conventions in the sense of editing. I have decided to edit the filming by giving it an old movie feel to it, suggesting a passage of time between the past and present. In the video the scenes that will be edited to have an old movie effect on will present the past, in which the leading female role is getting ready to meet her partner. The video will flash between the past (her getting ready), to what happened after- her arguing with the lead male role (her partner).