- The name of the artist and CD album's name.
- A large, dominant photograph of the artist.
- The colour schemes and font will be appropriate.
- Additional contact information e.g. website.
Thursday, 25 March 2010
Conventions of advertising a band- CD covers/posters.
Friday, 12 March 2010
Codes and Conventions of chosen medium
Here I will list the typical codes and conventions of Music Videos and briefly outline how I will comply to these rules and where I will break them for effect.
Conventions
When viewing a Music Video the audience have expectations of what to expect due to conventional features used throughout most music videos they have seen before. Conventions are what people expect to see when viewing a media construct. Typical conventions of Music Videos can be separated into different groups:
Camera shots and style- Conventional camera shots used in Music Videos are different from those expected from Movies or other visual filming. In movies, for example, an establishing shot is usually always used in order to convey a sense of setting and place. In contrast, music videos rarely ever use this shot type as they tend to jump straight into the 'action' of the video and do not portray setting in such an obvious way. Mise-en scene, such as props, are relied on in order to show where the characters may be and why they are there. Music videos conventionally begin with the singer, band or central character of the video. This shows that they are the central focus of the video. Close-up shots are usually used to create setting and meaning. Often simple props are used and shown in the form of a close-up, such as a flower to symbolise love or a persons feet to create a sense of importance in the person who we are following. The camera shots are
Conventionally, music videos are around 3-5 minutes long and often follow a story that portrays the meaning of the song played. For example, Nickelback's song 'Someday' begins with a couple arguing, (without spoken dialogue as not to interfere with the song,) and ends with the deaths of both people after following a short extract of their lives. This ensures characterisation and creates an emotional response in the viewers and is typical of a song relating to love and loss.
Another convention of a music video is that it appeals to its intended music genre audience.
Text is also conventionally shown on the screen at the start of the video entitling the songs name, band name and date of production (often showing the institution name as well).
I will comply to most conventions of a typical music video.
For example, the video follows a narrative and the song will play in the background.
The video will have one central figure, (a member of the band) and will portray a scenario in which she is involved in.
I will break typical expected conventions in the sense of editing. I have decided to edit the filming by giving it an old movie feel to it, suggesting a passage of time between the past and present. In the video the scenes that will be edited to have an old movie effect on will present the past, in which the leading female role is getting ready to meet her partner. The video will flash between the past (her getting ready), to what happened after- her arguing with the lead male role (her partner).
Conventions
When viewing a Music Video the audience have expectations of what to expect due to conventional features used throughout most music videos they have seen before. Conventions are what people expect to see when viewing a media construct. Typical conventions of Music Videos can be separated into different groups:
Camera shots and style- Conventional camera shots used in Music Videos are different from those expected from Movies or other visual filming. In movies, for example, an establishing shot is usually always used in order to convey a sense of setting and place. In contrast, music videos rarely ever use this shot type as they tend to jump straight into the 'action' of the video and do not portray setting in such an obvious way. Mise-en scene, such as props, are relied on in order to show where the characters may be and why they are there. Music videos conventionally begin with the singer, band or central character of the video. This shows that they are the central focus of the video. Close-up shots are usually used to create setting and meaning. Often simple props are used and shown in the form of a close-up, such as a flower to symbolise love or a persons feet to create a sense of importance in the person who we are following. The camera shots are
Conventionally, music videos are around 3-5 minutes long and often follow a story that portrays the meaning of the song played. For example, Nickelback's song 'Someday' begins with a couple arguing, (without spoken dialogue as not to interfere with the song,) and ends with the deaths of both people after following a short extract of their lives. This ensures characterisation and creates an emotional response in the viewers and is typical of a song relating to love and loss.
Another convention of a music video is that it appeals to its intended music genre audience.
Text is also conventionally shown on the screen at the start of the video entitling the songs name, band name and date of production (often showing the institution name as well).
I will comply to most conventions of a typical music video.
For example, the video follows a narrative and the song will play in the background.
The video will have one central figure, (a member of the band) and will portray a scenario in which she is involved in.
I will break typical expected conventions in the sense of editing. I have decided to edit the filming by giving it an old movie feel to it, suggesting a passage of time between the past and present. In the video the scenes that will be edited to have an old movie effect on will present the past, in which the leading female role is getting ready to meet her partner. The video will flash between the past (her getting ready), to what happened after- her arguing with the lead male role (her partner).
LIIAR of a Music Video
Language
The language of the Music Video will be modern, refreshing and powerful. The language is dependant on the genre I have chosen and will reflect the conventions of the genre. I want to appeal to my chosen audience and therefore the language will be important in order to appeal and intrigue the audience.
Institution
The institution of the Music Video relies on the genre. I have chosen a Rock/Alternative music as my genre and therefore the institution will need to apply to the convention and expectations of these genre types. For example, I will not choose an institution name such as 'PopMusic' as it will not apply to my audience.
Ideology
The ideology of my Music Video will subconsciously reflect my own ideologies. This is unavoidable as any producer of a media text will always include the ideologies they hold, without always being aware of this. I aim to include ideologies that will appeal to my audience and not include my own thoughts and reflections on society, culture and the media.
Audience
My target audience are Rock/Alternative fans and people who appreciate music and visual representations. The audience is affected by the ideology, language and institution as all of these will create a representation of music that will influence whether a viewer will appreciate my production.
Representation
This shows how the music video is portrayed and presented as a media text and will influence all other aspects of the piece. The representation is vital as it illustrates how people perceive the production and whether it will appeal to a market audience. A poorly represented media construct will fail to appeal to a large audience and will struggle to reach successful acclaim. With this in mind I aim to represent my video in a conventional manner and make it appealing and intriguing.
The language of the Music Video will be modern, refreshing and powerful. The language is dependant on the genre I have chosen and will reflect the conventions of the genre. I want to appeal to my chosen audience and therefore the language will be important in order to appeal and intrigue the audience.
Institution
The institution of the Music Video relies on the genre. I have chosen a Rock/Alternative music as my genre and therefore the institution will need to apply to the convention and expectations of these genre types. For example, I will not choose an institution name such as 'PopMusic' as it will not apply to my audience.
Ideology
The ideology of my Music Video will subconsciously reflect my own ideologies. This is unavoidable as any producer of a media text will always include the ideologies they hold, without always being aware of this. I aim to include ideologies that will appeal to my audience and not include my own thoughts and reflections on society, culture and the media.
Audience
My target audience are Rock/Alternative fans and people who appreciate music and visual representations. The audience is affected by the ideology, language and institution as all of these will create a representation of music that will influence whether a viewer will appreciate my production.
Representation
This shows how the music video is portrayed and presented as a media text and will influence all other aspects of the piece. The representation is vital as it illustrates how people perceive the production and whether it will appeal to a market audience. A poorly represented media construct will fail to appeal to a large audience and will struggle to reach successful acclaim. With this in mind I aim to represent my video in a conventional manner and make it appealing and intriguing.
Thursday, 11 March 2010
Wednesday, 10 March 2010
Health and Safety
Health and safety should be taken into account throughout my work.
While filming I have ensured that a safe filming environment will be created. One scene in the video involves the actors suddenly becoming loud, bouncy and active. The characters will be running and therefore I must ensure that they are in no harm of tripping up or falling over.
To do this I will move all obstacles out of the way unless they are essential for the clip. I will also place cushions in suitable places for extra precaution.
Safety checks will be made before filming each clip as an added precaution. Any filming made outside in a public place will be carried out carefully and considerately of others.
Other than the points made I will not have to worry about other safety issues as the video is intentionally simplistic and safe.
While filming I have ensured that a safe filming environment will be created. One scene in the video involves the actors suddenly becoming loud, bouncy and active. The characters will be running and therefore I must ensure that they are in no harm of tripping up or falling over.
To do this I will move all obstacles out of the way unless they are essential for the clip. I will also place cushions in suitable places for extra precaution.
Safety checks will be made before filming each clip as an added precaution. Any filming made outside in a public place will be carried out carefully and considerately of others.
Other than the points made I will not have to worry about other safety issues as the video is intentionally simplistic and safe.
Monday, 1 March 2010
Analysis of a Music Magazine poster
In order to create a realistic music magazine poster I have decided to draw inspiration by looking at how other institutions have constructed posters to advertise singers/bands.
The example I am using was taken from Kerrang! magazine and is a poster used to advertise Anette Olzon, lead singer of the band Nightwish.
The photograph taken is a long shot and is effective as it shows the full body of the singer and not simply the face and facial features. This choice of camera shot, alongside her smile and provocative stance, works effectively to entice a male audience. Olzon was the only band member chosen to appear in the poster, possibly because if the other band members were included it would draw the focus away from her and the appealing manner used would be less effective.
The background behind the photograph is cream coloured wallpaper which creates a domestic feel to the image. The logo at the top left corner of the poster is of Kerrang! logo, which refers to the institution that provided it.
The mise en scene of the photograph are iconic of the intended market audience. Olzon is wearing stylish clothing that is typical of rock fans or musicians. Her tattoos are also displayed so that they are noticeable within the shot. Tattoos are another iconographic feature of rock/metal fans.
Planning- Content for CD cover.
I will include a photograph of the band.
I have decided to make the band smile and appear happy and relaxed in order to create an appealing picture.
I will edit the picture in many ways-
- I will enhance the sharpness of the image.
- I will increase the contrast of the image.
- I will alter the colour of the image, possibly making it red to match the album name 'Ruby Red'.
- I will crop the image and cut out the sides in order to focus on the faces of the band members.
The CD cover will also have the band name and the album name as a typical convention of a CD cover.
I will not include the price or any other text as I want to make the picture simplistic, realistic and not cluttered with text.
I have decided to make the band smile and appear happy and relaxed in order to create an appealing picture.
I will edit the picture in many ways-
- I will enhance the sharpness of the image.
- I will increase the contrast of the image.
- I will alter the colour of the image, possibly making it red to match the album name 'Ruby Red'.
- I will crop the image and cut out the sides in order to focus on the faces of the band members.
The CD cover will also have the band name and the album name as a typical convention of a CD cover.
I will not include the price or any other text as I want to make the picture simplistic, realistic and not cluttered with text.
Planning- Content for Magazine Advertisement
With regard to the two subsidary tasks I will complete to support the Music Video I will include planned content and develop reasoning to explain why I choose to present the content in that way.
I have chosen to complete is a Magazine advertisement in the form of a poster. The poster will aim to portray the bands image, present the band members themself, outline the band name, detail an upcoming gig or concert, define the target audience and be suitable to be placed inside a music magazine such as Kerrang!, Q or NME.
I have drafted several ideas for the layout of the poster and have decided that a simplistic design would be more suitable for a magazine. The poster should inform readers of the band and promote itself but be eye-catching and not cluttered with writing and images. The mise-en scene of the poster is important as it creates an image for the band and is vital advertising for a new band to branch out and appeal to larger audiences.
I have decided to plan the poster in the following way and will attempt to stick to this design, however may stray slightly from this when completing the final piece.
The central image will be:
I have chosen to complete is a Magazine advertisement in the form of a poster. The poster will aim to portray the bands image, present the band members themself, outline the band name, detail an upcoming gig or concert, define the target audience and be suitable to be placed inside a music magazine such as Kerrang!, Q or NME.
I have drafted several ideas for the layout of the poster and have decided that a simplistic design would be more suitable for a magazine. The poster should inform readers of the band and promote itself but be eye-catching and not cluttered with writing and images. The mise-en scene of the poster is important as it creates an image for the band and is vital advertising for a new band to branch out and appeal to larger audiences.
I have decided to plan the poster in the following way and will attempt to stick to this design, however may stray slightly from this when completing the final piece.
The central image will be:
I will edit the image, removing the blue-screen background and adding other effects such as lighting enhancement and colour manipulation. The image will be placed in the centre of the page and be large enough to fill most of the page.
Below this photograph will be large font text reading 'Edita of the Uprising', which is the fictional name I have created for the band.
The band name text will be yellow as a convention for an all-female music band. However the bands genre is rock and alternative therefore the colours will mainly match the typical conventions of these genre types; e.g. black, dark blue and purple.
I am undecided regarding the background colour, however a white background with black text in front of it is a commonly used poster advertisement feature and therefore this may be the style I choose. I will decide this when completing the task as the effect it has on the central image is important.
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