Spooney Melodies, produced by Warner Brothers between 1926 and 1931, was arguably the first musical video short film series. These films lasted approximately six minutes long which consisted of footage of the performer singing, art animation and background.
The term 'music video' first came into popular usage in early 1980's. In Chinese music industry, music videos are known as MTV's, because 'MTV' was responsible for making music videos popular.
In the UK, 'Top of the Pops' began playing music videos on television in the late 1970's. However, only limited music videos could be played on television, therefore a small amount of bands and performers benefited from this. Those that did have their songs played regularly on television benefited enormously from it. David Bowie, for example, reached number one because of his eye-catching music video for 'Ashes to Ashes'.
In 1981, music videos became mainstream when MTV launched the first 24-hour music channel. By the mid 1980's this became a main part of music marketing. The first music video ever played on MTV was 'Video Killed the Radio Star' by The Buggles.
The video can be found at the following link:
http://www.youtube.com/watch?v=Iwuy4hHO3YQ
Nowadays, music videos undoubtedly represent a crucial part of the music industry. However, many music videos still remain a controversial issue. On the one hand, music videos give the audience a chance to see an appealing, attractive side to their favourite performers. On the other hand, some believe that music videos marked the end to true, musical talent as performers are now judged on their appearance and looks rather than just their musical ability.
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment